GoodMorning

For DTC brands running Meta ads

Stop paying for ads that aren't working.

Book 30 minutes. We'll run GoodMorning on your real Meta account and show you what to cut, what to scale and what to fix.

Read-only access to your ad account. Nothing to install.

You'll also get the GoodMorning newsletter. Unsubscribe any time.

Last 30 days

of spend on GoodMorning
$2.5M
identified as inefficient
$298,000
ad accounts with live spend
132
It gives me the numbers I actually need across Meta, Google Analytics, and Klaviyo all on one dashboard so I can quickly see what's working, what's not, and make better decisions to keep my scaling e-commerce business profitable.
AeshaSupplement Brand
Every suggestion comes from the same playbook he used on those accounts, not generic AI guesses. Not only does it save you time, but you also know you're doing the right thing for your ad account.
PaulHome Goods Brand

Read-only access. Disconnect any time. We never get permission to spend, pause or change anything.

What you'll see in 30 minutes.

  • We connect your Meta account, live on the call, and run the real analysis.
  • You see the actual list GoodMorning would send you: what to cut, what to scale, what to iterate on.
  • We answer your questions and, if it's a fit, get you set up the same day.

How it works

Connect once. Wake up to the answer.

There is nothing to install, no tag to add to your site, and no spreadsheet to keep up to date.

  1. Connect your Meta account

    Read-only access, about ninety seconds. We never get permission to spend, pause or change anything.

  2. We pull your last 90 days

    Every campaign, ad set and ad, at daily granularity — then keep pulling every night.

  3. The engine judges each unit

    Every campaign and ad set is measured against its own target, not an account average. Creative fatigue and spend leaks are flagged in the same pass.

  4. You get a list, not a dashboard

    Ranked: act today, this week, monitor. Each item names the exact unit, what to do, and why.

What you actually get

Every action you need to take. Already prioritized.

Every other Meta tool hands you more charts and leaves the diagnosis to you. GoodMorning skips that step and tells you what to do.

Which ad set is off target

Every item names one campaign, ad set or ad and the target it is missing — never a grade averaged across all of them.

Which ads to turn off

Ads burning budget below the bar their owner set, named individually, with the spend attached so you can see what the decision is worth.

Creative fatigue before it costs you

A fatigue view shows every active ad by frequency. You'll know what's tapped out and what still has room, without checking manually.

What actually happened this week

ROAS, spend, revenue, conversions, CPA, CPM, CTR, CVR — each with week-over-week change and a 4-week rolling average.

A diagnosis in plain English

A short narrative in a senior media buyer's voice explaining what drove the week — not just what the numbers are, but what they mean.

A report you can forward

A branded PDF ready to send to your team, your client or your boss. No more building a deck on Friday afternoon.

Before you book

The questions that always come up.

Ready to stop guessing?

Book 30 minutes and see it running on your own account.

Read-only access to your ad account. Nothing to install.

You'll also get the GoodMorning newsletter. Unsubscribe any time.