Creative fatigue tool
Creative fatigue tool that tells you which ads to rotate — not a heatmap to read.
Most creative fatigue tools give you a heatmap and leave the decision to you. Good Morning flags specific creatives with evidence — frequency, CTR decay, CPA trend — and tells you exactly which to rotate out and when. One action item per creative. No interpretation.
What a fatigue alert looks like
Act today — creative rotation
Pause ad "Summer-2 UGC-v3" in campaign "Prospecting-Cold-US"
Evidence: Frequency hit 4.2 on cold (account median 2.1). CTR dropped from 1.8% → 0.9% over 7 days. CPA is 2.4× account target.
Expected impact: Recovers ~$840 in weekly waste. Reopens audience for next Summer concept.
Recommended replacement: "Summer-3" or any untested concept above account median CTR in testing campaign.
That's the entire interaction. You read it, pause the ad, move on. No chart interpretation.
What the tool tracks
- Frequency per audience cohort — cold, warm, retargeting, LAL — with account-specific fatigue thresholds
- CTR decay slope — not just snapshot CTR, but the trend over the last 7 and 14 days
- CPA drift — creative-level CPA vs account rolling median
- Relative decay vs creative age — some concepts fatigue at day 7, others at day 45 — we normalize
- Cohort-specific fatigue — an ad can be fatiguing on cold but still fresh on retargeting
Stop guessing which creatives to rotate
Weekly fatigue action list, specific creatives, evidence included. 30 days free.
Start 30 days free