Meta Ads audit tool
Meta Ads audit tool that tells you what to fix — not what to think about.
Most Meta Ads audit tools produce a 40-slide report and leave you to prioritize it. Good Morning runs the audit every week and surfaces the fixes as urgency-tiered action items — Act today, This week, Monitor. Audit and action in the same dashboard.
What the audit checks
- Spend efficiency — what percentage of budget is going to ads below breakeven, which specific ad sets to reallocate
- Creative fatigue — frequency + CTR decay across all active creatives, with specific creatives flagged for rotation
- Campaign structure — consolidation opportunities, Power 5 adherence, CBO vs ABO allocation
- Audience overlap + saturation — cold audiences hitting fatigue, lookalike performance, retention-cohort drift
- Landing page signals — high CTR + low CVR combos that indicate LP-side breakage
- Budget pacing — under/over-delivery vs plan, weekend vs weekday trends
- Offer performance — which offer variants are working, which have decayed
- Compliance flags — disapproved ads, low-quality rankings, policy risks
Audit tool vs Good Morning
| Category | Traditional audit tool | Good Morning |
|---|---|---|
| Cadence | One-time or monthly | Every week, automatically |
| Output | 40-slide PDF deck to review | Pre-prioritized action list |
| Prioritization | You do it | Done for you (Act today / This week / Monitor) |
| Action plan | You write it | Written for you in plain language |
| Cost | $500–$3,000/audit | $50/mo, unlimited audits |
Your next audit is this Monday
30 days free. Unlimited weekly audits, surfaced as action items.
Start 30 days free