Everything you need to know.

Good Morning is an automated weekly Meta Ads reporting tool. It connects to your Meta Ads account, runs a proprietary diagnostic on the last 7 days of performance, and delivers a branded PDF report plus an executive summary to your inbox every Monday morning at 7am EST — before your first meeting.

Each report includes your Account Health Score (0-100), an executive scorecard with ROAS, spend, revenue, conversions, CPA, CPM, CTR, and CVR — each with week-over-week change and 4-week rolling averages. You also get a narrative diagnosis written in a senior media buyer voice, campaign-level performance with status flags, a creative intelligence section showing top performers and declining creatives, a fatigue heatmap, spend efficiency analysis, and up to five urgency-tiered recommendations (Act today, This week, Monitor).

The Account Health Score is a proprietary 0-100 composite built from four dimensions: ROAS trend (30 points), frequency health (25 points), spend efficiency (25 points), and creative velocity (20 points). It's benchmarked against your own 4-week rolling averages and — once enough peer data exists — against other accounts in your vertical and spend tier. The score is accompanied by a status badge (Healthy, Watch, Action required, or Critical).

During onboarding, you'll authorize Good Morning to read your Meta Ads account performance data. We request read-only permissions (ads_read, ads_management, business_management) via Facebook Login for Business. We pull daily metrics at the campaign, ad set, and ad level — spend, impressions, clicks, conversions, revenue, CTR, CVR, CPM, CPC, frequency, and creative thumbnails. We never modify your campaigns.

Yes. We use encrypted HTTPS connections, row-level security on the database, encrypted password storage via Supabase Auth, and secure token handling for Meta access. Your raw ad data is only used to generate your reports. We also write an anonymized benchmark snapshot to a peer dataset — but that snapshot contains only aggregated metrics tagged with your industry vertical and spend tier. It contains no account IDs, brand names, email addresses, or any identifying information.

Good Morning is $50 per month with a 14-day free trial. A credit card is required at signup, but you can cancel anytime from the billing page. Cancellation takes effect at the end of your current billing period.

Your first full weekly report will arrive the Monday after you complete onboarding. We start pulling your daily data immediately, so by the time Sunday's report generation runs, you'll have a full 7 days of fresh performance data.

Those tools are attribution platforms and BI dashboards — you log in and explore data. Good Morning is a diagnostic service that proactively delivers a branded report to your inbox every Monday. Dashboards sit there waiting for you. Good Morning comes to you. We also focus specifically on creative fatigue detection, spend efficiency, and urgency-tiered actions — not attribution.

Good Morning is built for performance marketers, DTC founders, ecommerce operators, in-house marketing teams, media buyers, and agencies managing Meta Ads accounts. It works best for accounts spending at least $1,000 per week, because the diagnostic becomes more valuable with higher volume.

Not yet. Good Morning is Meta-first. We're focused on delivering the best possible Meta Ads diagnostic. Google Ads and TikTok support are on the roadmap.

Yes. Every report is delivered as a branded PDF that you can forward, download, and share. The executive summary is also copy-pasteable directly from your dashboard. Everything is designed so that you, your team, and your clients can read the same report and reach the same conclusions.

Yes. Cancel from the billing page with a single click. Cancellation takes effect at the end of your current billing period, and you'll keep receiving reports until then.